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Kudos to Yücel! Since his ad campaign started, there's been a measurable increase in tourism from the US. I'm talking a double digit percentage. After you've seen his ads, you'll want to go too. Don't take my word for it. The United Nations' World Tourism Organization voted his ad campaign the best 'country advertising' in Europe. In fact, you should really visit his link (above) and check out the other beautiful things he's done.
Yücel has worked on high profile projects like Avatar, Kill Bill, Narnia, and What Women Want. Have to mention the last one, even though it's from way back in 2000, because Yücel certainly knows what what we Americans want - we want authentic adventure! Sure some of us are interested in dusty museums (myself included). We'll even settle for replica theme park. (OK, the theme parks are great, I admit.) But Turkey offers the real thing. That guy in the picture looks like he's climbing in Cappadocia. Yücel made another ad where there's a girl resting against a bas relief of Nike - the goddess, not the running shoe. Touch history! It's lying around all over the place in Turkey. Literally.
btw - Istanbul was voted number one place to visit for NY Times readers in 2010.
Dear agents and editors,
Want to ride this wave? I've got just the book for you.... I promise I'll get it to you as soon as I finish this last edit. ;)
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